Lypp announces API- ready for Mashups

The folks at Lypp formerly Gaboogie have introduced an API for their telephony service. With this API, you can create conferences on the fly for your mashup. An initial review of the API is impressive. It’s the first true REST style API for VoIP deployment that we’ve seen. Erik Lagerway,founder of Lypp, is recognized as one of the most creative minds in next generation telephony so it will be interesting to watch his company’s progress. Great technologists, a real revenue model, and a bit of investment money can certainly be combined to make a terrific business.

As we have stated over and over, we believe these API’s will be identified by enterprises within specific vertical industries ( or by device!) as the most logical and relevant tools for an industry. So, our advice to any API provider is to quickly find ways to get deeply integrated within a couple of industries. In time, there will be many conference calling APIS. Will Lypp be the conference calling API for the Blackberry community? Will this allow Lypp to then get integrated deeply into the financial services industry?

Regardless, Lypp has made a great start.

Evoca- an API for telephony mashups

To all of you web developers take a look at EVOCA
This API could become the equivalent of a map, calendar, or paypal api for web developers.

I love their tag line, “Get a Phone for Your Website!” Evoca allows website visitors or any community of people to create and manage audio files quickly, simply, and inexpensively.

The concept of bringing communities of people into a branding or campaign experience simply through the use of a cell phone or any phone is a great one.

It will be fascinating to see what verticals of websites becomes the first to adopt this tool. My own favorite idea is that the Evoca API should be added to every local restaurant or shop’s website. Any local business owner interested in improving customer feedback should insist on it. As compared to an instore suggestion box or survey card passed out by a waitress, this is a much better mousetrap.